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How to write a great survey: part 1
You’ve got your product or event all ready to launch. Hordes of people are coming, and you’re expecting some great exposure. You’re looking forward to the event, but more than that, you’re looking...
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How to write a great survey: part 2
In part 1, I gave you a few pointers on creating a great survey invitation. The effort you put into writing this has a long shelf life: you should use at least part of it for your survey landing page....
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An open letter to Innocean and Hyundai
Reblogged from Copybot: Dear Hyundai and your advertising agency, Innocean, This is my dad. His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of...
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Featured on Andy Maslen’s blog. Win!
Well, there’s lovely! I’m a featured copywriter on Andy Maslen‘s blog. If you’d like a quick insight into the minds of scribblers, mosey on over and have a look through his interviews. They’re worth a...
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Marketing: Know Your Audience
This is a cheat of a post. Mostly because I’m simply linking to The Bloggess, who recently wrote an amusing (and possibly disturbing) post about How to Do Marketing. However, don’t get too bogged down...
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Guest blogging via the power of networking
One of my very special friends runs a gear review site called GearWeAre.com. It reviews outdoor gear, and it does it brilliantly. Sometimes, I test stuff out and then write about it. My two most recent...
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If you knew nothing about your product, would you buy it based on your...
Be honest, now. If you would – well done, you’re probably getting loads of business. Keep it up. If you wouldn’t, or you’re not sure – read on (I promised I’d cover this on my Facebook page, so here it...
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What’s going to be the most important skill in marketing in 2014?
Just a quickie – I subscribe to Help A Reporter Out, which puts journalists in touch with people who can help them without spamming them into orbit with irrelevant press releases. They’re ace. Anyway –...
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Are they choosing your competitor and ignoring you?
Let me ask you a question: why do people choose you rather than your competitor? If that’s not a question you’ve pondered before, you should start now. I’m talking, of course, about your USP. Your...
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Move your customers to action with these 241 power words
If you write copy that needs to sell – marketing or sales copy – the words you choose matter. A lot. The right words have real impact. You can feel them in your gut. They stir you. Think about the most...
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